YouTube videos that could help you do this task :
How to Set up a Google Ads Account :
How to Create a Google Ads Account :
Goal: To create a Google Ads account that is ready to start running your first campaign.
Ideal Outcome:Â You have access to your campaign dashboard and all the tools Google Ads has to offer.
Prerequisites or requirements: None.
Why this is important: Â With over 3.5 billion searches per day and over 2 million websites on the Display Network, Google Ads is one of the most powerful channels to advertise to your audience.
Where this is done:Â In Google Ads.
When this is done:Â When you need to create a new account.
Who does this:Â The person responsible for paid advertising.
- Create a Google Ads Account
- Go to https://ads.google.com/home/
- Click on the blue, âStart Nowâ button:
- [Optional] If you already have other Google Ad accounts under the email address youâre currently logged in with, you will need to click âNew Google Ads Accountâ
- At this point, you will be presented with the default âguided setupâ in which Google will try to get you to launch an ad from scratch. We recommend skipping the guided setup because it will allow you to use other tools (e.g. Keyword Planner) to plan your campaigns.
- To skip the guided setup, scroll down and click on the link titled âSwitch to Expert Modeâ
- Next, click on âCreate an account without a campaignâ
- Fill in your details and press âSave and continueâ
**Note: Be sure to select the currency you want to be billed in for this Google Ads account since this can not be changed later.
- Thatâs it! You should now be in your account dashboard:
**Note: By skipping the guided setup you didnât set up any payment method yet. You will need to do so before your campaigns start running.
- Enabling Auto-tagging
**Note: Auto-tagging is an optional but recommended Google Ads feature that will automatically add a parameter to your URL that will tell Google Analytics which ad the user is coming from. This saves you the work of manually tagging each of your campaigns and saves you from potential human error while at the same time allowing for more detailed Google Analytics reports.
- Go to https://ads.google.com/ and log in to your account
- Before you can enable auto-tagging, you will need to create a dummy campaign (this campaign wonât be live and wonât spend any budget). Click on âNew campaignâ
- From the list of goals, select âSalesâ and click âContinueâ
- From the list of campaign types, select âSearchâ
- Next, select âWebsite visitsâ from the list and type your website URL
- Click âContinueâ
- On general settings, click on the âShow more settingsâ link under the âNetworksâ section
- Select a start and end date for some time in the future
- Next, scroll down to the âBudgetâ section and set a $1 budget.
- Leave everything as default, scroll to the bottom of the page, and click âSave and continueâ
- On the ad group setup screen, leave everything as default, scroll down to the bottom of the page and click âSave and continueâ
- On the ad setup screen, leave everything as default, scroll down to the bottom of the page and click âSave and continueâ
- On the summary screen, click on âPublishâ
- Now that your dummy campaign has been published, you can enable auto-tagging. Click on the Google Ads logo in the top navigation:
- On the sidebar click âSettingsâ â âAccount Settingsâ â âAuto-taggingâ
- Tick âTag the URL that people click through from my adâ â Click âSaveâ
- Thatâs all! You should start seeing your Google Ads traffic information inside Google Analytics in the first 24 h after your ads have started running.