Traffic, Landing page, Form. That’s all you need… and a product of course.
Most company don’t have a lead generation system in place, all they do is cold call random people and hope to close some deals. A lead generation system is an automatic way of acquiring new potential clients online. If you want to work on your business instead of in your business, you need to automate your client acquisition system. There are multiple ways in which you can accomplish that goal depending on the industry you’re in. This technic is great for businesses that offer services or products that need follow-up or multiple interactions before a purchase.
First, you will need to send TRAFFIC to a squeeze landing page using Facebook Ads or Google Ads. A squeeze landing page is a “one page website” where the only action you can take is precisely indicated. The people that will genuinely be interested in your offer will act upon this next step. The goal here on this landing page is simply to bring value to your potential customers by answering most of their questions. We suggest you make a list of questions your potential customers need to hear when they end up on your landing page. Be careful... we don’t want to give them everything just yet. We need to give them just enough information so that they are interested in knowing more about your product or service. We suggest you don’t put your price on this landing page so that people have to take the next step in order to get your pricing.
You can then add an online form that people have to fill in in order to get their information. Phone Number, for example. You can then simply connect this form to your CRM using an API such as Zapier so that every time someone fill up this form you get a new potential warm lead that you can call the next morning. Make sure that you put positive testimonials on your landing page in order to increase the conversion rate on your form. Go to Jotform.com to create your first online form and Instapage.com to create your first landing page.
We all know that most lead generation systems are complex and cost a lot of money to implement in a business. That can be problematic if investing money in your business is not an option right now. It’s also very hard to fix a car that’s in motion right... Here’s a quick an easy solution for businesses that are looking to get more clients but don’t want to spend a lot of money on advertisement. This simple idea works great with businesses that already have some sort of an audience on social media to work with. Otherwise, you can simply implement this strategy before creating content and it will also do the work perfectly. There are multiple ways your potential clients can contact you in order to buy your product or services. They can either call you, email you, directly buy your product, but we often forget the most special one. ONLINE FORMS! Easy to create quick to install and very effective for small businesses, we generally recommend creating online forms to all our clients in order to generate leads. There are many websites such as Jotform and Typeform that offer the capability of creating for example a 12 questions online form for free in only 20 minutes. Here’s what you can ask for in your online form: Name, Phone Number, Email Address and even questions such as (What are your needs?). Remember the goal here is to make it easier for your potential clients to interact with you and then buy your product or service. People will first fill out your form with a couple of clicks, then you contact them and then you send them a personalized proposition for their situation. We suggest you put this “Online Form Link” in your Instagram or LinkedIn Bio and then create educational content that send people directly to the link in your bio. For example: IF YOU ARE INTERESTED IN KNOWING MORE ABOUT OUR OFFER CLICK THE LINK IN OUR BIO. With practice and discipline, you’ll now be able to generate leads online without spending any money on advertisement!
1. Create Landing Page
2. Create lead generation form (Jotform)
3. Create a thank you page on Instagram to track conversions:
