So many businesses make the mistake of trying to sell their product or service to people that are not interested in buying now. How can you make sure that the people you serve actually want your product? There are 2 main ways you can acquire customers for your business. You can either present your offer to as many people as possible and HOPE you get some sales, or you create a simple value ladder that gradually bring more and more value to your future client. The creation of an Ebook/Document/PDF will act as a filter for the most serious buyers. Stop wasting your time on cold leads that are not ready to buy, simply let them come to you whenever they are ready.
While creating your āLead Magnetā, you need to put yourself in the shoes of your potential clients. What do they WANT to know? What do they NEED to know? What are their worries? You need to make sure that your personas are well identified before jumping into the creation of your gift. This Ebook needs to answer all their questions in fewer than 12 pages. We suggest that the first part of your Ebook be about the biggest problem your client is facing right now. In the second part, you want to talk about the solutions available for them on the market by positioning your offer as the best one. Have strong arguments that put your unique proposition on a pedestal is a necessary. The third part is fairly simple: have a strong call to action! Send us a private message, call us at this number, fill out this quick form to get a submission, etc.
Your E-Book has to be visually attractive so that people want to download it and take the time to read it. You can then present your gift to your audience or send it to your current clients so that they can share the good news! Some businesses even take the time to add an affiliate link inside of their document in order to create an additional stream of income. Remember that the main goal of this strategy is to bring value for free to as many potential clients as possible in order to filter down the people that are the most interested about your offer. At least now theyāll know you, and will most likely think about you the day they are ready to make the purchase!