Clients don't choose the best option, they choose the least risky option - The Futur
Don't sell what you can do, sell what the world can do.
The price of your product or service has to be relative to the risk of the company - The Futur
You are in the business of hopes and dreams. You are in the feeling business.
Underpromise Then Overdeliver.
Product Creation:
How to innovate and be a leader in your market. (15% - 18% market penetration)
Is the industry in a centralizing mouvement or in a decentralizing mouvement?
The difference between the PM and the PO is that while the PM is out of the building doing market research, meeting potential customers and gathering feedback, the PO is at home in constant contact with the development team and making sure all the production processes are being carried out correctly
Product Launch (Start Up)
What is the fastest, simplest thing with the highest probability of success. - Repeat Over and Over again.
Product Scaling (Scale Up)
J'aide les X à Y grâce à Z = positionnement.
Accepter le même type de client et lui offrir le même type de service.
Dans un métier, une technologie, une industrie, une taille d'entreprise.
Clarifier son offre en business, Trouver sa spécialité, Trouver sa place dans le marché.
Specializing your business will:
- Lower your rejection rate %.
- Lower your delivery cost.
- Lower the time it takes to deliver your product.
- Increase the quality of your product
- Increase the rarity of your product.
- Therefore increase your profit margin.
How to scale your business:
- Create a lead generation system to find new clients.
- Hire a sales rep to close the deals for you.
- Hire an account manager to take care of the clients.
- Hire a specialist for result delivery.
DONE FOR YOU VS DO IT YOURSELF VS DONE WITH YOU:
People don't order only once, therefore offer such an amazing product that your clients order more than once.
Sell the shovel not the gold.
Résous le problème de tes clients avec des résultats.
Contractor arbitrage = Agency = Middle Man = Gestionnaire = Selling Services.
You can charge per hours or per projects to your clients or to your employees.
Upsells = Solution, Problem, Solution, Problem. 10X your front end product with your upsells. (Use forced consumption, on upsells videos)
Offer 1 on 1 consultations. (10k)
