Most organizations communicate from the outside in, but all inspired leaders/organizations think, act and communicate from the inside out. Make sure to reverse the order of the information from the outside in to inside out
Most Organizations (Outside in) = We make great computers, they are beautifully designed, simple to use and user friendly. Wanna buy one? These organizations fail and think it’s because of a lack of money problem, the wrong people and a bad market conditions. We have a product that pauses live TV, skips commercials, rewinds live tv and memorize your viewing habits without you even asking.
Inspired Organizations (Inside out) = Everything we do, we believe in challenging the status quo, we believe in thinking differently (WHY), The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly (How), we just happen to make great computers (What). Wanna buy one? If you’re the kind of person who likes to have control over every aspect of your life, we have a product for you, it pauses live tv, skips commercial, memorize your viewing habits, etc... We believe that cars are an extension of our personality.
WHAT = The product, the result, we say what we do, here’s what we have, here’s our new car, all products, What you do simply serves as the proof of what you believe.
HOW = How you deliver your product, differentiated value proposition, unique selling point (USP), How we are different, how we are better, Your process,
WHY = What is the purpose of all this? what’s your cause, what’s your belief? Why does your organization exist? Why do the company really exist? Why do you get out of bed in the morning? Why should anyone care?
People don’t buy what we do, people buy why we do it.
Neocortex (WHAT) = rational and analytical thought and language.
Limbic Brain (WHY and HOW) = All of our feelings, Trust, Loyalty, human behaviours, it has no capacity for language (only image), gut decisions, intuition.
The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what we believe. They buy our product not because they need it, but because they want it. Then they realize and rationalize the fact that they needed the product in first place.
Qu’est-ce que je vais faire demain matin? Remember that “what you do” (your product) simply serves as the proof of what you believe.
Très important de séparer sa vie personnel et professionnel.
80% mindset, psychologie, accomplissement personnel, know your WHY, Avoir un rêve, une vision, une raison, une mission, why to make money. 20% la science de faire de l’argent, How to make money, les ACTIONS MASSIVE, comment atteindre cette vision stratégiquement, HOW, Motivation et Discipline
JOE Riche = Beaucoup d’argent et riche émotionnellement
La formule du bonheur: Condition de vie (Identité Présente) = Perception de la vie (Vision pro/perso) + a croissance et la contribution
L’abondance la richesse émotionnel spirituel financière, heureux, joie, la vie de rêve, bonheur, épanouie, satisfait, abondance, à success, est capable de comblé ces 2 besoins spirituel de croissance et de contribution, l’art d’être heureux émotionnelement!
JOE Riche = Beaucoup d’argent et pauvre émotionnellement
La formule de la douleur: Condition de vie ÉGAL PAS mon paradigme/percerption de la vie + pris dans les 4 besoins primaires de base (Certitude, Variété, Importance, Amour) Exemple: ton compte de banque n’égal pas le nombre d’argent que tu devrais avoir dans ton compte de banque.
Le Stress, la peur, la déception, frustration, submerger, pauvreté, douleur, déprimer, triste, la vie de misère, facher, anxieux, vivre dans le deni, vivre dans les mensonges, rationalisation, justification, blâmer les autres, j’amais de sa faute, la science d’être riche monétairement.
Catégorie d’amélioration PROFFESSIONEL ET PERSONNEL dans la roue de la vie.
Imagine rouler sur une roue de marde!
My Purpose in life, Mission (raison d’être):
Overlap what you are good at (talent) = communication and what you like doing (passion) = Systemetazing, Organizing + what the world needs in order to innovate, improve
HOW = How you deliver your product, differentiated value proposition, unique selling point (USP), How we are different, how we are better, Your process,
WHAT = The product, the result, we say what we do, here’s what we have, here’s our new car, all products, What you do simply serves as the proof of what you believe.
How to discover your superpower / your mission:
- What do like doing? (HOW)
- What are you good at? (HOW)
- What is it that we actually do on a day to day basis to help and bring value to the market? (HOW)
- Who are we serving as a company? (HOW)
- What product does the world need? (WHAT)
Overlap what you are good at (talent) = communication and what you like doing (passion) = Systemetazing, Organizing + what the world needs in order to innovate, improve
That's why (we/brandname) use the best equipments on the market and deliver our services the same way a 5 stars restaurant does. (What)
