Common Digital Marketing Abbreviations

Remarketing - RM
Add to Carts - ATC
Title
Facebook - FB
Bottom of Funnel - BOFU

Lookalike - LA

Page post Engagement - PPE

Instagram - IG

Image - IMG

Demographic - DM

Clicks to Website - CTW

Top of Funnel - TOFU

Video - VID

Website Conversions - WC

Landing Page Views - LPV

Middle of Funnel - MOFU