Common Digital Marketing Abbreviations

Remarketing - RM	Add to Carts - ATC	Facebook - FB	Bottom of Funnel - BOFU
Lookalike - LA	Page post Engagement - PPE	Instagram - IG	Image - IMG
Demographic - DM	Clicks to Website - CTW	Top of Funnel - TOFU	Video - VID
Website Conversions - WC	Landing Page Views - LPV	Middle of Funnel - MOFU