Logo
  • PolyNotion
Calendly
🎁

Google Ads

image
image

GOOGLE ADS

Here is all the steps for google ads client.

Prise de rendez-vous avec le client pour connaßtre ses enjeux et ses objectifs avec la publicité en ligne.

Envoi d’un document “onboarding” Ă  complĂ©ter afin de crĂ©e le persona, connaĂźtre les produits Ă  mettre de l’avant, etc


Analyse des comptes publicitaires (si historique) et génération de la stratégie de lancement et des visuels (à faire valider par le client)

Lancement et optimisations réguliÚres sur le Business Manager

Need to know where the domain name is being hosted + will need the login access to it to create the new ‘’landing page/website”(Go Daddy, site ground, domain.com, etc
)

Need to know where the website has been created (squarespace, wordpress, Shopify, etc
) + if you can give me access to it it would be perfect.

Need the login information for both gmail accounts for the creation of the Google ads account + the maintenance of the google my business account

  • Prise de rendez-vous pour connaĂźtre les enjeux et objectifs.
  • Evoie d’un document “onboarding” (Communicating via email, whatsApp, slack,
  • Send a proposition
  • Send the contract via email
  • Send invoice
  • Start tracking time using Toggl.
  • List of competitors
  • Need credit card information for Google Ads Budget
  • Acces Ă  une banque d’image ou text sur Google Drive (Logo, Jobs, Equipments, Testimonials, give me literally everything you got
  • Obtenir les accĂšs au compte publicitaire/siteweb/application
  • Analyse des comptes publicitaires Google Ads ou autres avec SEM RUSH
  • Analyse des compĂ©titeurs (site web et annonce sur google search)
  • Établir la structure dĂ©sirer (site web / landing page
  • Analyse des keywords avec Keyword planner
  • CrĂ©ation des campaigns, extentions, banners, etc...
  • Optimization rĂ©guliĂšres des campagnes, negative keywords, modification et addition
  • Set up Google Analytics
  • GĂ©nĂ©ration d’un reporting chaque mois (visuel PDF + Google sheets)

Additional SOPs:

❀‍đŸ©čHow to reverse engineer your competitors’ Google Ads strategy💯Create Quick and Beautiful Google Data Studio Dashboards and Reports💟How to Configure Search Console data in Google Analytics💗How to add Google Analytics to a Shopify Store⭕How to add Google Tag Manager to a Squarespace site🏼Adding Google Tag Manager to a Shopify Store♄How to manage user access for Google Analytics 360 Suite Products (Google Analytics, Google Tag Manager and Google Optimize)🈮How to perfectly manage user access for Google Ads accountsđŸ„­Setting up cross-domain tracking using Google Tag Manager🧧Creating a Google Ads Account🍓Setting up Conversion Goals in Google Analyticsâ€ïžâ€đŸ”„Get ready to run paid ads on Google😡Adding the Google Ads Tag to a Site🍎Adding Google Tag Manager to a WordPress Site🍒Set up Google Analytics tracking from scratch🚗Adding Google Analytics to a site (using GTM)đŸ…°ïžAdding Google Ads conversion tracking to a site (using GTM)📼Verifying that you’re tracking subdomains correctly in Google AnalyticsđŸ…ŸïžDisplaying subdomains in your Google Analytics ReportsđŸ”»Setting up an abandoned-cart campaign with Google Display Network❓Adding Google Analytics Annotations to keep track of business events
Logo

Copyright Alec Desjardins© 2026 / alecentreprises@gmail.com