How to create a hashtag list

Goal: Creating a list of hashtag related to your content or the content of your client to grow organically the reach of the content and the followers count of the account.

Ideal Outcome: Grow your account or the account of the client organically

Pre-requisites or requirements: Research on related content and your competitors

Why this is important: Being prepared to post effectively, it's faster than writing all the hashtags manually.

Where this is done: On a Notion page, in the client's page.

When this is done: Every time we have a new client that is in need of a Social Media management and content creation. The hashtag list should be ready to post anytime and any day.

Who does this: You, your Social Media Manager, or Community Manager.

Environnement set up :

Before you start to write hashtags on your list, you have to do research on the client. What does he sells? What is his niche? Be sure you truly understand his personnality and vocation before writing down hashtags. Did you really understand the product/niche?

If our client is a lawyer, he won't have the same hashtags as a podcaster or a coach.

Open Instagram

Go to your client's Instagram page and look at his/her post. What does he/she post? For this exemple, we will use my personnal Instagram page.

Note keywords that comes to mind. For my Instagram, my keywords are Miata, Cars, Cargirl, Positivity

With the keywords you wrote, start to look up hashtags that pop-up on the search bar.

Some people will use only the big ones : DON'T DO THAT! If we want our client to be on the explore page or on the top section of the hashtag, we have to use the smaller hashtags. Try to write down all of the related hashtags, big or small.
A big thing you have to do, is to look the competition. Some won't use that much hashtags, some will use their 30. Note EVERY hashtags that your competition use.