Goal: Create interactive stories
Ideal Outcome: Grow your engagement rate and your reach by communicating with your audience
Pre-requisites or requirements: Have an Instagram account and Canva Pro
Why this is important: Creating engaging stories helps to grow your account organically by growing your reach and engagement rate
Where this is done: Instagram and Canva
When this is done: Everytime you want to post a new story
Who does this: You, your Social Media Manager, or Community Manager.
- Environement set-up
Before you start to create beautiful stories on Canva or on Instagram, be sure to know what is your niche or your client's niche. You also have to ask yourself questions, what do you want to ask to your audience/what does the client wants to his/her audience? Is this question more of a poll or an opened question? What sticker can you use to make it more interactive?
- Open Canva and create your design
- To know how to create a design on Canva, click here Content on Canva
Upload your design on Instagram with Facebook Business suite :
- Open Facebook Business Suite
- Click on create a story
- Click on upload media
- When your media is uploaded, you can add sticker, text and crop it. Unfortunatly, we don't have the question sticker on Facebook Business suite. So if you want to post an Interactive Story, you have to use your phone.
- When you're all done, click on share story! You can schedule it to post it later or post it now.
Upload your design on Instagram with your phone :
- Open Instagram
- Click on your picture at the top left and click on add to your story
- Take a picture or add a picture from your phone
- You have a lot of choice of things to do with your stories. You can add a sticker, like a question, poll, a countdown or just a little GIF that reprensent the story you want to create
- You can also draw on it, add text, tag someone, add an effect... Give yourself the permission to be creative!
- When you're ready to post, click on add to story. You can post it on facebook at the same time if your Instagram is linked to your Facebook page.
You're all done! You posted a story successfully.