FACEBOOK ADS :
How to reverse-engineer your competitors’ Facebook Ads strategyHow to Plan your Facebook Ads CampaignHow to select your Facebook Ads targetingHow to define a naming convention to your Facebook Ads Accounts and apply it efficientlyHow to select your Facebook Ads Campaign ObjectiveHow to structure your Facebook Ads AccountHow to manage user roles for Facebook Assets (Ad Accounts, Pages, Pixels, etc)How to launch a lead generation campaign with Facebook Lead AdsVerifying ownership of your domain in Facebook Business ManagerGet ready to run paid ads on FacebookLaunching a new Facebook Ads CampaignCreating a Cart-Abandonment Remarketing Campaign Using Facebook AdsCreate a Facebook Ads StrategyCreate a Facebook Ads account using Business ManagerHow to create a Lookalike Audience on FacebookConfiguring your Facebook Ads conversion eventsCreate an Automated Facebook Ads ReportMigrating Facebook Page and Ads Manager from a personal account to Business ManagerFacebook Creative Brief for DesignerHow to Audit Facebook Ad AccountCreate campaign strategy proposal for the clientFacebook Ad Campaign Master ChecklistClient Onboarding for Facebook AdsCold
Awareness | Warm
Consideration | Hot
Conversion | |
Possible Objective | Reach, Engagement, Video Views | Video Views, Lead Generation, Messages, Traffic | Conversions, Traffic, Catalog Sales, Store traffic, |
Audiences | Saved Audience, Lookalike Audience | Engaged with your FB Page, Video views, Engaged with Instagram | Sptecific landing page visitors, Lead Form, Messenger leads, Email List Custom Audience. |
Ads | Education/inform, Inspire, entertain, Storytelling, awareness | Storytelling, Customer examples, Benefits, Solutions. | Special offer, Limited time, Strong CTA, Even Call our specifics |
Budget Split | 25% | 50% | 25% |
Facebook Ads Strategy:
Facebook Ads are like a sleeping baby. Do not wake him up all the time. (Wait 7 days after an optimization)
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