Document pour conventions d’actionnaire.
Most organizations communicate from the outside in, but all inspired leaders/organizations think, act and communicate from the inside out. Make sure to reverse the order of the information from the outside in to inside out
Most Organizations (Outside in) = We make great computers, they are beautifully designed, simple to use and user friendly. Wanna buy one? These organizations fail and think it’s because of a lack of money problem, the wrong people and a bad market conditions. We have a product that pauses live TV, skips commercials, rewinds live tv and memorize your viewing habits without you even asking.
Inspired Organizations (Inside out) = Everything we do, we believe in challenging the status quo, we believe in thinking differently (WHY), The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly (How), we just happen to make great computers (What). Wanna buy one? If you’re the kind of person who likes to have control over every aspect of your life, we have a product for you, it pauses live tv, skips commercial, memorize your viewing habits, etc... We believe that cars are an extension of our personality.
WHAT = The product, the result, we say what we do, here’s what we have, here’s our new car, all products, What you do simply serves as the proof of what you believe.
HOW = How you deliver your product, differentiated value proposition, unique selling point (USP), How we are different, how we are better, Your process,
WHY = What is the purpose of all this? what’s your cause, what’s your belief? Why does your organization exist? Why do the company really exist? Why do you get out of bed in the morning? Why should anyone care?
